Google graphic designer and illustrator Peter Chabris has a very specific definition of fame.He describes his own experience as one of the greatest and most memorable of all time.He's one of only five people to have won the Grand Prix, the prestigious title given to designers who have won at least 10 Grand Prix in a row.Chabris is a design genius who has been at Google for more than 30 years.But w...
When I was younger, I’d read the magazine ads and wonder how they came up with their designs.
The advertising agency had a lot of ideas about how to present their product, and I’d look at those designs and think, What does this say about how this would look?
Then, years later, I realized how they ended up with the graphic posters I know and love today.
The ads I’d seen in magazines were mostly for a specific type of graphic designer.
They had a very specific template, a few basic elements, and the agency just made sure that they did the right thing by showing how it could be done.
It was a very simplistic way to present your idea, and it was easy to copy.
But that simplicity was a big mistake.
The problem with that approach was that it created a kind of ad-hoc marketing structure that made it easy for designers to copy others.
When you start out as a designer, you’re looking at your peers and saying, How do I do this?
How do they do that?
You get to a point where you start to see that these other designers are doing it, too.
And then it becomes really easy to see what they’re doing, and you can get creative with it.
But if you start thinking about what it is you’re trying to communicate to your clients, you get discouraged.
You start to get discouraged in designing.
I started to wonder, Why do people copy others?
Why do they copy other people?
I’m not sure I understood that question.
But it was really helpful to me in my work as a graphic designer to know the answer to it.
That’s what we’re going to look at today.
You’re going go to the next stage in your graphic design career.
You have to start thinking more deeply about what you want to communicate.
That’s the next step in your career.