In 2016, it was an established fact that the creative design industry is in decline.
But is it dead?
This article looks at some of the big challenges and opportunities that will define the future of logo design.
A word of warning: the infographic below is not meant to be the complete history of logo redesigns, but rather a snapshot of the current state of the field.
If you’d like to learn more about the design process, here are some of my favorite books on logo design: A logo that lives is not just a logo: The Search for Designers: Designers and their stories from the trenches of the digital design industry, to the top-down vision of what it means to be a designer, and how it all came together to create the world’s most iconic brand.
The Search For Designers by Alex Hirsch, author of The Search: The Inside Story of the Search for the Next Great Designer, and editor-in-chief of Logo Magazine.
The Art of Design: How the Art of the Designer is Changing the World, by Mark Crampton, author and co-founder of The New York Times Digital Design Journal.
Logo Design: A Guide to the Design Process, by Andrew Johnson, author, graphic designer and author of Logo Design for Beginners: The Definitive Guide to Creating the Perfect Logo, and author, of The Design of Everyday Things: The Power of Design to Make Everything You See and Do Happen.
The Search for Designer: How to Find Your Dream Job and Keep it for the Long Run, by Paul LeBlanc and Daniel Schuster.
The Designer’s Handbook: A Practical Guide to Designing Professional Products and Services, by Tim Clements, author (with Scott Breslau) of The Designer and the Architect.
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