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The Disney Channel’s latest foray into the world of Disney animated movies has been a hit.
But its latest offering, “Pirates: Dead Men Tell No Tales,” has fallen well short of the ratings and box office records set by the franchise’s most recent films.
Disney released the animated series, based on the Pirates of the Carribean book series, to much fanfare on April 30.
But the first few episodes, which averaged an average of 1.1 million viewers in China, were not well received.
That may not be the case for the series’ second half.
The second half averaged 1.4 million viewers, but that number is not nearly as good as the first half’s 1.8 million.
The new Disney Channel series is set in a time when pirates are a big part of the entertainment landscape, as it stars Kate Beckinsale, who plays pirate queen Elsa.
Disney is also spending billions on a sequel to the classic Disney movie, “Frozen,” due out next spring.
While it has not yet been confirmed by Disney whether the series will make the jump to China, the series has made waves on Chinese social media and it’s likely to be seen there soon.
The Chinese government has made it clear that it will not tolerate pirated content on its platform.
In January, a court ruled that all pirated movies and television programs on China’s Weibo microblogging platform, including the series, must be removed.
In March, China announced that it was banning foreign film and TV productions and the sale of digital downloads.
In April, Chinese censors blocked an international film festival that was scheduled to take place in Beijing and Shanghai.
China’s censorship agency said on Monday that the ban was necessary to “restore public trust in the government’s handling of the public security issues.”
China is known for its stringent laws that outlaw any form of online piracy and are enforced with extreme force, which has made the country one of the world’s most dangerous countries for online activities.
Disney has said that the “Dead Men Tell Nothing Tales” shows the “power of the spirit.”
The series has also been popular in Hong Kong, Singapore and other countries.